How to engage employees in the ecological transition

In the bustling arena of the business world, the ecological transition is emerging as an unavoidable imperative for companies. It is a collective quest for a sustainable future. But how can you mobilize employees and staff to embrace this transition with determination over the long term? Drawing on the lessons of an ADEME (French Agency for Ecological Transition) study from January 2024, let us guide you toward eco-mobilization in the workplace, where every individual plays a crucial role.

Recent ADEME study

To understand how employees become committed to the ecological transition, ADEME and four partners from the CSR field conducted an applied sociology research project called #ECOTAF. The project aimed to understand how initiatives from outside the company can mobilize employees around ecology and drive change within organizations.

Four main lessons emerged from this study. First, the ecological mobilization of employees now resembles organized action by employees known as "écotafeurs". This neologism shows that ecological mobilization at work is spreading and now reaches broader sections of the population.

Second, the initiative for a mobilization program can come from employees who are already committed to ecology and looking for meaning in their work, but also from managers who put mobilization at the heart of the company's CSR issues.

Third, the success of ecological mobilization within a company depends on the involvement of all its stakeholders. This includes employees who drive, relay or simply take part in initiatives, the CSR department, support services, business functions, local sites, the executive committee, team managers and trade unions, and it varies according to the characteristics of each company.

Fourth, employee mobilization helps establish a shared culture of ecological transition within the company. It helps go beyond everyday eco-gestures to change business practices and the way the company is organized. However, it comes up against the challenges of changing the company's business model, which remains the domain of executives. Although ecological mobilization only involves some employees today, their aspirations need to be better taken into account for the company to remain attractive in their eyes.

Essential steps for successful eco-mobilization

Let's now look at the key steps needed for successful employee eco-mobilization, highlighting effective strategies and concrete, meaningful CSR actions to promote lasting commitment within the company.

Ecological awareness

Eco-mobilization starts with collective awareness. It is essential to educate employees about ecological issues and the consequences of their actions within the company. Awareness sessions, workshops and even talks by experts can help open minds and build a shared understanding.

Example: tailored awareness programs on the use of sustainable materials in the construction sector

Leadership commitment

The tone of the ecological transition is often set by leadership. Management's commitment and demonstration of a sustainable vision act as catalysts. Robust environmental policies, investments in eco-responsible practices and transparency about the company's ecological goals are strong signals that inspire employee trust and commitment.

Active participation

Make employees fully active in the transition. Encourage them to contribute to ecological initiatives, put forward innovative ideas and take part in sustainable development projects. Employees who feel involved are more likely to actively champion the necessary changes.

Example: co-creation workshops where employees can propose ideas to encourage eco-friendly habits in the company

Training and development

The ecological transition may require new skills and knowledge. Offer training on eco-responsible practices, energy efficiency and sustainable working methods. Empowering employees with the necessary skills strengthens their commitment to the ecological transition.

Recognition and rewards

Reward ecological initiatives and individual efforts. Formal recognition and tangible rewards boost employee motivation. Whether through recognition programs, benefits for eco-responsible behavior or symbolic rewards, highlight positive contributions.

Example: inter-team CSR challenges on waste management

Transparent communication

Open and transparent communication is crucial. Regularly share progress toward ecological goals and the company's sustainability successes, as well as the challenges encountered. This transparency builds trust and motivates employees to stay engaged.

Leasetic supports you

Ultimately, the ecological transition in business is a marathon, not a sprint. Every employee is a runner in this race toward a sustainable future. By cultivating a culture of eco-mobilization, companies can turn their teams into agents of change, creating a significant impact on the environment and society.

Leasetic has been supporting companies in this ecological transition for more than 30 years: our experts advise organizations that want to reduce their environmental impact while keeping their costs under control.

Would you like to rethink your model to make it more ethical and sustainable? Contact one of our experts today!

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